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MAGAZINE
STUDIO
SCHOOL

The Business Plan

Lesson 1
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Lesson 2
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Lesson 3
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Lesson 4
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Lesson 5
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Lesson 6
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Lesson 7
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Lesson 8
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Lesson 9
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Lesson 10
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Contributed By Glen Berry

IMPORTANT CONCEPTS
  1. The Business Plan is Concrete.
  2. You have to convince yourself.
  3. Know your Weaknesses.

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SUMMARY

  • There should be no guesswork in the business plan. This is where you do your research and back up everything with solid data.
  • You are the primary audience for the business plan. You have to convince yourself that this project is going to work before you show it to anyone else.
  • It is more important that you address the weaknesses of your project than highlight its strengths. You need to know both but glossing over problems is not going to fool anyone or do you any good.
MEDIA
Example of a distributor's letter of intent to be included as part of a business plan.
A typical European finance plan for Eurimage, to be included in a business plan.
A sample business plan for a European co-production. 11MB, be patient with the download.
Premise and Treatment (Synopsis) for a feature film.
LESSON
The Business Plan
Building your strategic plan into a form that makes sense to you and will guide you through the production. Taking the plan for your movie and putting it into concrete form.
Business Plan Examples
A critical review of three actual business plans.
Find the Bottom Line
Create the framework around which your project will be build based on the bottom line number for your budget. Market research and current market conditions will determine what you can and cannot do.
Getting Star Power
How to find and work with name talent.
LLC and Operating Agreement
How to create a structure to share ownership of the project with investors, establish voting rights and the authority of the producer and protect the investors from personal liability.