Contributed By Glen Berry
Make a Plan
Invest Time and Money
Build an Audience
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You must make a plan for marketing you film, if you don't you risk running out of momentum and enthusiasm at this critical and delicate stage.
You have already invested a lot of time and money into your feature. Do not fail your project and everyone involved in it by starving it of resources now.
You may have to do it one fan at a time but build a core group of people that are fans of your film. They will evangelize and spread the word to grow your audience.