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MAGAZINE
STUDIO
SCHOOL

Independent Film Media Kit

Lesson 1
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Lesson 2
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Lesson 3
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Lesson 4
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Lesson 5
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Lesson 6
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Lesson 7
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Lesson 8
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Lesson 9
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Lesson 10
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Contributed By Glen Berry

IMPORTANT CONCEPTS
  1. Media Kit as Marketing Backbone
  2. Trailers Aren't Easy
  3. Press Equals Credibility

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This content is part of the online course, Producing the Independent Film.

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SUMMARY

  • If the Key Art is the face of the film, the media kit is the backbone. The media kit will contain all the substance and content used to promote your film in many different forums and mediums.
  • Trailers are very important to your marketing campaign and not easy to build. Express your concept fully and succinctly without overwhelming the viewer or giving away too much.
  • Get some exposure in independently operated and widely read publications. That will bring credibility to your picture and establish it as a real, professional product.
LESSON
Production Marketing
An introduction to marketing the independent film: overall strategy, budgeting, objectives and goals.
Key Art as the Face of Your Film
The key art is the most important part of your independent film's marketing campaign. It is absolutely critical that you this right or your project is going nowhere.
Independent Film Media Kit
The contents of the media kit for your independent film and guidelines for how to create them.
Production Website
A guide to building a website to promote your independent film.
Social Networking the Indie Film
How to use social networking websites like Facebook and Twitter to build an audience for your independent film.