Contributed By Glen Berry
Media Kit as Marketing Backbone
Trailers Aren't Easy
Press Equals Credibility
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If the Key Art is the face of the film, the media kit is the backbone. The media kit will contain all the substance and content used to promote your film in many different forums and mediums.
Trailers are very important to your marketing campaign and not easy to build. Express your concept fully and succinctly without overwhelming the viewer or giving away too much.
Get some exposure in independently operated and widely read publications. That will bring credibility to your picture and establish it as a real, professional product.