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MAGAZINE
STUDIO
SCHOOL

Put Money on the Screen

Lesson 1
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Lesson 2
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Lesson 3
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Lesson 4
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Lesson 5
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Lesson 8
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Lesson 10
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Contributed By Glen Berry

IMPORTANT CONCEPTS
  1. There's More to it than the Camera
  2. Sound will Make You or Break You
  3. Color Correction is Essential
  4. Do Not Spend Money On Appearances

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SUMMARY

  • Do not allow yourself to focus all of your budget on the camera. The image is a critical aspect of production value but it should not come at the cost of other equally important elements.
  • An enormous amount of production value can be delivered in the sound track of the film for very little money. Putting major focus and attention here will make the difference between pro and amateur.
  • The quality of the image is critical but no DP can deliver a perfect shot. The image will always be greatly enhanced by color correction and this is an easy and sure way to deliver production value.
  • It doesn't matter if your production looks like a production. All that matters is what appears on the screen. Spend your money so that it shows up on the screen.
LESSON
Why Production Value Matters
A description of the importance of production value and why it matters to the independent producer.
Production Value Defined
A detailed definition of the term, Production Value, with examples and a clip.
Production Value Defined
A detailed definition of the term "production value".
The Cost of Production Value
Examples of actual costs of bringing production value to a shoot and an examination of the mindset of the producer in regard to ambition and motivation.
Put Money on the Screen
A discussion of common pitfalls for producers when making decisions about where to allocate funding, as well as where that money should be spent instead.