Contributed By Glen Berry
Key Art is Critical
Concept at a Glance
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It doesn't matter if your movie is great or terrible, no one will watch it if you don't have good key art. Key art is the central piece of your marketing campaign so get it right.
Your key art must express your concept at a glance - what your film is about and to whom it is meant to appeal. It will also project an idea of production value and budget.